It's not a principle until it costs you money
Surprising advice from the advertising industry, where the tech industry seems to be hading to, and why I refused a couple of potentially lucrative gigs. All in one article!
Sergio Visinoni
Getting my hands dirty with Wardley Mapping
Do try this at home! I guarantee the only risk is that you'll learning something interesting about your company or your own business
Big Tech leaders are turning leadership into a fad
But I don't intend this to pass so easily. You should resist too.
📚 Books I read in October 2025
A great book at the intersection of Strategy, Architecture and Organizational design, and two fiction books from a couple of my favorite authors
Three sources for personal and professional growth
Like many things in life, the easiest is rarely the most effective. Exploring online content, books, and actively engaging with others.
The RTO is gonna huRTO your business
If you think this is a bad joke, wait until you see what the reality looks like! Another great discussion from the Sudo Make Me a CTO Community
📚 Books I read in September 2025
A great discovery in the Business and Architecture intersection, and binge-reading a saga I fell in love with